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feedback was to create something less animated and incorporate tha classic theme more so
![SUNNYNINE Logo Black Tee 005 [Front].jpg](https://static.wixstatic.com/media/b9aa60_179849ae719c408ca80dbf404c1e517d~mv2.jpg/v1/fill/w_380,h_376,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/SUNNYNINE%20Logo%20Black%20Tee%20005%20%5BFront%5D.jpg)
DRAFT 3
CASE STUDY 002 :
THEE BEAUTY ALCHEMIST LOGO DESIGN
CASE STUDY 003 :
I HEAR IT PODCAST LOGO DESIGN
Shortlist:
Negative and Positive background versions
Explore concepts
there was mention of his East London heritage that also invited the idea of bubbles and the number 9 which was kept as a shorthand version for his birth year "99.
DRAFT 1
2
Option 003 was selected from the first logo sheet and I applied colour ways to it to give options in different circumstances
DRAFT 2
3
MOODBOARD
The client initially wanted to see some ideas be fleshed out to brainstorm, so I put together a moodboard of logos that would have an organic rugged feel whilst still keeping a level of elegance that reflected the client's work. I wanted to also incorporate strong typography.
1
2
In a session where the ideas were consolidated into more striking visual images, the inspiration for the logo was created. My challenge was to create a vector logo that has the suggestion of complexity whilst still being relatively scalable.
The artist wanted to rebrand with a combination of the edgy style of metal rock bands, and organic feel of afro-rnb artists. Eventually I used the
FINAL LOGO: DICHROMATIC - BLACK, ORANGE
Decisions needed to be made on how far the image could be simplified, whether it could be just an eye, or whether the eyebrow should also be included as well as the type. and a version that also shows what negative versions of the art would look like.
LOGOSHEET
3
The feedback on the light version was to add blush to create an eye shadow and keep the red lips 2 tone.
DRAFT 3
4
feedback on the darker version was to also add the colour on this version and make it complimentary to the darker appearance of what ever background this version would end up on.
DRAFT 4
4
the second iteration honed in on the idea of the vinyl and also the image of sun light being portrayed in a way to radiate audio and spread the idea of the podcast's message reaching new ears
DRAFT 2
2
the first concepts inculded the vintage logo styles along with the inclusion of vinyl s as references.
DRAFT 1
1
![IHI Logo [Colour] Shortlist.jpg](https://static.wixstatic.com/media/b9aa60_8418948f1d7f4fddbfc011a81a43464b~mv2.jpg/v1/crop/x_0,y_190,w_4563,h_7056/fill/w_192,h_297,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IHI%20Logo%20%5BColour%5D%20Shortlist.jpg)
This shortlist also showed some options of the 2 selected logos in various colour ways with a light background
LIGHT BG
4
In this draft of the logo sheet I refined the ideas that the client had given in reference to the each logo they honed in on the idea of the vinyl being black as opposed to having the outline.
DRAFT 3
3
This shortlist for the logo sheet, shows designs of various colourways on a dark background
DARK BG
4
MOODBOARD
1
The artist wanted to rebrand with a combination of the edgy style of metal rock bands, and organic feel of Afro-R&B artists. Eventually I experimented with some options from the suggested colour ways provided.
PIVOT:
Take in the feedback and pivot
Explore concepts
CASE STUDY 004 :
GOROWA STUDIOS LOGO
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MOODBOARD
The Client is a family run 2D Animation Studio that wanted to incorporate themes of their family clan totem in the artwork or something that just resonates with those symbols, being a mountain and the heart.
with the selected logo I created a motion graphic that could be used during the podcast to add some dynamic to the design.
5
In the initial drafts I wanted to incorporate Topography to encapsulate the theme of the mountain in the shape of a heart. I explored the idea of an anatomical heart versus an diagram version
DRAFT 1
2
After taking the initial feedback into consideration, I wanted to expand the approaches which were more literal iterations of the totems, typograpic logos and various font options.
DRAFT 2
3
The clients gravitated towards the typographic logo options and so I made more iterations of those options still in the developing phase.
DRAFT 3
4
We managed to refine the shape down to these 2 options
DRAFT 4
5
I wanted to also show what the logo would look like in different colour profiles and textures, so that the client would be able to see how the logo can be pushed and altered under different applications.
VARIOUS LOGO COLOUR ITERATIONS
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After careful consideration they decided that they wanted the logo to just have the font and the essence of what the client wanted was captured in this final draft.
FINAL DRAFT
6
Explore Final Options:
Showcase how the logo can be presented outside of the black & white
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